“The success of the brand can only be measured by the long-term sustainability of the business.” Sukirit Patnaik …. his was a bold step to take in a Tier 2 city at a time when the consumption of beauty was not so common. But electronics engineer and IT professional turned beauty entrepreneur Sukirti Patnaik, Founder of Indulge Salons, brought her passion for beauty and her beauty training to start her very first salon in Bhubaneshwar in 2010.
Even if this meant that she had to start with changing the local consumer mindset through education, creating an infrastructure of salon suppliers, finding trained staff and setting up an academy. A task for not the faint of heart! Sukirti’s extensive international training in hair, beauty, make-up and business gave her a solid base to start her beauty business venture. Sukirti Patnaik all about her journey, the challenges she faced and her plans for the future.
When we started our first salon, we realised we were ahead of the market. We had to educate not only our employees but also our customers That Indulge is headed by technical experts. Our strength is in simplifying processes, identifying right services, staff training and building trust through quality and customer experience. Our constant focus on these basic principles has helped us greatly. he Brand is a reflection of the founder’s character.
The success of the brand can only be measured by the long-term sustainability of the business. The most important characters needed for building a successful business are: Ethics and Values Perseverance Building Long term Partnership / Relationships Patience Ability to quickly adapt and change based on the market dynamics Focusing on Quality “Our consistent focus on quality over the years helped create benchmarks in the market.”
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